Markus Schimmer was a faculty member at Purdue University’s Research Center for Open Digital Innovation (RCODI) serving as a Lecturer and Researcher in Digital Innovation from 2014-2015. Following his stay, Markus joined Accenture Strategy in Zurich and now consults Financial Services companies on Digital Strategy. He remains associated with academia by advancing a research apps portal with event study tools for the economic analysis of discrete events and by lecturing at different institutions.