Nudging people in good behavior with data: the opportunity of “white” design patterns in social data visualizations

An accidental subscription to an unwanted newsletter. Extra items in your cart your never added. The seemingly impossible task of deactivating your account on a service you no longer use. All of the above are examples of dark design patterns, or “dark UX,” where the design of a website or application is meant to benefit the brand rather than the user—even at the expense of the latter.